TY  - GEN
AU  - Fournier, susan, ed.
AU  - Breazeale, Michael, ed.
AU  - Fetscherin, Marc, ed.
TI  - Consumer brand relationships: Theory and practice
SN  - 9781138961548
U1  - 659.827 
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Brand Management
KW  - Consumer-Brand
KW  - Management
ER  -