TY  - GEN
AU  - Soman, Dilip 
AU  - N-Marandi, Sara
TI  - Managing customer value: One step at a time
SN  - 9781944660635
U1  - 658.812 
PY  - 2023///
CY  - New Jersey
PB  - World Scientific
KW  - Management
KW  - Customer Value
ER  -