Mogaji, Emmanuel <br/><br/>
Brand management: An introduction through storytelling 

 - Switzerland  Palgrave Macmillan  2021 
 - xv, 226 
<br/><br/><label>ISBN: </label>9783030661182  € 64.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Product Management<br/>Brand Name Products
<br/><br/><label>Dewey Class. No.: </label>658.827  / M725B