TY  - GEN
AU  - Mogaji, Emmanuel
TI  - Brand management: An introduction through storytelling
SN  - 9783030661182
U1  - 658.827 
PY  - 2021///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Management
KW  - Marketing
KW  - Product Management
KW  - Brand Name Products
ER  -