TY  - GEN
AU  - Leahy, Rose
AU  - Fenton, Pio
AU  - Barry, Holly
TI  - Experiential marketing: Integrated theory and strategic application
SN  - 9781529742183
U1  - 658.8 
PY  - 2022///
CY  - London
PB  - Sage
KW  - Management
KW  - Experiential Marketing
ER  -