TY  - GEN
AU  - Andreasen, Alan R
AU  - Kotler, Philip R
TI  - Strategic marketing for non-profit organizations 
SN  - 9789332549517
U1  - 658.401 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Management
KW  - Strategic Marketing
ER  -