TY  - GEN
AU  - Giri, Arunangshu
AU  - Paul, Pradip
TI  - Applied marketing analytics: Using SPSS (Modeler, statistics and AMOS graphics)
SN  - 9789390544172
U1  - 658.8 
PY  - 2023///
CY  - Delhi
PB  - PHI Learning
KW  - Management
KW  - Marketing
ER  -