TY  - BOOK
AU  - Lamb, Charles W
AU  - Hair, Joseph F
AU  - McDaniel, Carl
AU  - Sharma, Dheeraj
TI  - MKTG: A South-Asian perspective
SN  - 9788131520345
U1  - 658.8 
PY  - 2021///
CY  - India
PB  - Cengage Learning
KW  - Management
KW  - Marketing
ER  -