TY  - BOOK
AU  - Andrews, J Craig
AU  - Shimp, Terence A
TI  - Advertising, promotion and other aspects of integrated marketing communications
SN  - 9789355734587
U1  - 658.8 
PY  - 2023///
CY  - Delhi
PB  - Cengage Learning India
KW  - Management
KW  - Marketing
KW  - Communication-Marketing
ER  -