TY  - BOOK
AU  - Alsem, Karel Jan
TI  - Applied strategic marketing: A step by step approach
U1  - 658.401 A78A 
PY  - 2019///
CY  - London
PB  - Routledge
N1  - 3467 08/05/2019 APD19/1095840 10/05/2019 IMSAR (Dev. & Research)
ER  -