Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - Noida  Pearson India Education Services  2018 
 - xxii, 699 p. 
<br/><br/> 3503 15/07/2019 APD19/1098852 25/07/2019 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> RS919 
<br/><br/><label>Dewey Class. No.: </label>658.8 K849P(17)