Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - Noida  Pearson India Education  2018 
 - xxii, 699 p. 
<br/><br/> 3506 16/07/2019 HBD19/7863 20/07/2019 Main Budget 
<br/><br/><label>ISBN: </label> RS899 
<br/><br/><label>Dewey Class. No.: </label>658.8 K849P(17)