Hooley, Graham <br/><br/>
Marketing strategy and competitive positioning 

 - 7th ed. 
 - Harlow  Pearson Education  2020 
 - xxiii, 594 p. 
<br/><br/> 4167 27/10/2021 APD22/1130534 03/12/2021 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP 52.99 (RS 5280.98) 
<br/><br/><label>Dewey Class. No.: </label>658.8 H765M(7)