Moriarty, Sandra <br/><br/>
Advertising and IMC: Principles and practice 

 - 11th ed. 
 - Harlow  Pearson Education  2019 
 - 664 p. 
<br/><br/> 3694 30/10/2019 APD19/1104206 08/11/2019 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP59.99 
<br/><br/><label>Dewey Class. No.: </label>659.1 M825A(11)