Kimmel, Allan J <br/><br/>
Psychological foundations of marketing: The keys to consumer behaviour 

 - 2nd 
 - London  Routledge  2018 
 - xviii, 465 
<br/><br/><label>ISBN: </label>978138219151  £ 39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / K571P(2)