TY  - GEN
AU  - Kimmel, Allan J
TI  - Psychological foundations of marketing: The keys to consumer behaviour
SN  - 978138219151
U1  - 658.834 
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Management
KW  - Marketing
KW  - Consumer Behavior
ER  -