Malhotra, Naresh K  <br/><br/>
Customer relationship marketing: Theoretical and managerial perspectives 

 - Singapore  World Scientific Publishing  2021  
 - xxii, 348 
<br/><br/><label>ISBN: </label>9781944659745  $ 58.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Customer Relationship<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / M294C