TY  - GEN
AU  - Malhotra, Naresh K 
AU  - Agarwal, James
TI  - Customer relationship marketing: Theoretical and managerial perspectives
SN  - 9781944659745
U1  - 658.812 
PY  - 2021///
CY  - Singapore
PB  - World Scientific Publishing
KW  - Management
KW  - Customer Relationship
KW  - Marketing
ER  -