TY  - GEN
AU  -  Kotabe, Masaaki
AU  - Helsen, Kristiaan
AU  - Maheshwari, Prateek
TI  - International marketing
SN  - 9789354243370
U1  - 658.848 
PY  - 2025///
CY  - New Delhi
PB  - Wiley India
KW  - Management
KW  - Marketing
KW  - International Marketing
ER  -