TY  - GEN
AU  - Gupta, Seema
AU  - Jathar, Avadhoot
TI  - Marketing analytics
SN  - 9789354242625
U1  - 658.8 
PY  - 2024///
CY  - New Delhi
PB  - Wiley India
KW  - Management
KW  - Marketing
ER  -