TY - GEN AU - Kotler-i AU - Carboni, Gabriele AU - Rothman, Denis AU - Kotler, Philip AU - Kibria, Sadia AU - Mukharjee, Tuhin TI - Essentials of modern marketing SN - 9789359308418 U1 - 658.8 PY - 2024/// CY - Noida PB - Vikas Publishing House KW - Management KW - Marketing ER -