Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman <br/><br/>
Advances in National Brand and Private Label Marketing 

 - 2015 
 -  Springer International Publishing  2015 
 - Springer Proceedings in Business and Economics .
<br/><br/><label>ISBN: </label>978-3-319-20182-5