TY  - BOOK
AU  - Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
TI  - Advances in National Brand and Private Label Marketing
SN  - 978-3-319-20182-5
PY  - 2015///
PB  - Springer International Publishing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-20182-5
ER  -