TY  - GEN
AU  - Lee, Nancy R
AU  - Kotler, Philip 
AU  - Colehour, Julie
ED  - Lee, Nancy R
TI  - Social marketing: Behaviour change for good
SN  - 9781071851647
U1  - 658.8 
PY  - 2024///
CY  - New Delhi
PB  - Sage publications
KW  - Marketing
KW  - Social Marketing
KW  - Management Behavier
ER  -