TY  - BOOK
AU  - Mikul
AU  - Mittal, Ishwar
TI  - Impact of product and service quality on brand equity: a study of automobile sector
U1  - 658.8343 
PY  - 2024///
PB  - Department of IMSAR, M D University, Rohtak
KW  - Management
KW  - Brand Equity
KW  - Automobile Sector
ER  -