TY  - BOOK
AU  - Pruthi, Nishita
AU  - Bansal, Rohit
TI  - Impact of digital marketing strategies on customer engagement and purchase intention: A study on financial institutions
U1  - 658.872 
PY  - 2024///
PB  - Department of IMSAR, M D University, Rohtak
KW  - Management
KW  - Digital Marketing
ER  -