TY  - GEN
AU  - Kotler, Philip 
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 6.0: The future is immersive
SN  - 9781119835219
U1  - 658.8 
PY  - 2024///
CY  - Hoboken
PB  - John Wiley
KW  - Management
KW  - Marketing
KW  - E-Commerce
KW  - General Management
ER  -