TY  - GEN
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth, Jagdish N
AU  - Shaines, G
TI  - Marketing management
SN  - 9789367138199
U1  - 658.8 
PY  - 2026///
CY  - Noida
PB  - Pearson India
KW  - Management
KW  - Marketing
KW  - Consumer Behavior
ER  -