TY  - GEN
AU  - Kumar, V 
AU  - Leone, Robert P
AU  - Aaker, David A
AU  - Day, George S
AU  - Kaurav, Rahul Pratap Singh 
TI  - Marketing research
SN  - 9789370605473
U1  - 658.83 
PY  - 2025///
CY  - New Delhi 
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Busniess Intelligence
ER  -