TY  - GEN
AU  - Cannon, Joseph P
AU  - Perreault, William D
AU  - McCarthy, E Jerome, ed.
TI  - Essentials of marketing: A marketing strategy planning approach
SN  - 9781266124983
U1  - 658.8 
PY  - 2024///
CY  - New York
PB  - McGraw Hill
KW  - Management
KW  - Marketing
ER  -