Beverland, Michael Brand management: Co-creating meaningful brands - 2nd ed. - London Sage Publications 2021 - xx, 410 p. 4585 17/10/2022 RK22/1920 07/11/2022 IMSAR (Dev. & Research) ISBN: GBP 44.99 (RS 4189.92) Dewey Class. No.: 658.827 B468B(2)