Masterson, Rosalind Marketing: An introduction - 5th ed. - London Sage Publications 2021 - xiii, 539 p. 4585 17/10/2022 RK22/1920 07/11/2022 IMSAR (Dev. & Research) ISBN: GBP 49.99 (RS 4655.57) Dewey Class. No.: 658.8 M394M(5)