Zeithaml, Valarie A <br/><br/>
Services marketing: Integrating customer focus across the firm 

 - 7th ed. 
 - Chennai  Mc Graw Hill  2022 
 - xxxvi, 582 p. 
<br/><br/> 4585 17/10/2022 RK22/1745 19/10/2022 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> RS 930.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 Z37S(7)