@book{8472,
	author = {Agarwal,  P K},
	title = {Advertising management: An Indian perspective},
	publisher = {Pragati Prakashan},
	year = {2019},
	address = {Meerut},
	edition = {6th ed.},
	note = {5014 06/01/2023 HBD23/9784 09/03/2023 IMSAR (Dev. & Research)}
}