Verhoef, Peter C <br/><br/>
Creating value with data analytics in marketing: Mastering data science 

 - 2nd ed. 
 - London  Routledge  2022 
 - xxii, 314 p. 
<br/><br/> 5023 06/01/2023 APD23/1146998 12/01/2023 IMSAR (Dev. & Research) 
<br/><br/><label>ISBN: </label> GBP 39.99 (RS 3968.61) 
<br/><br/><label>Dewey Class. No.: </label>658.83 V589C(2)