Palmatier, Robert W <br/><br/>
Marketing channel strategy: An omni-channel approach 

 - 9th ed. 
 - New York  Routledge  2020 
 - xxviii, 373 p. 
<br/><br/> 3911 26/12/2019 RK20/2891 01/01/2020 Main Budget 
<br/><br/><label>ISBN: </label> RS 995.00 
<br/><br/><label>Dewey Class. No.: </label>658.84 P181M(9)