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Introduction to advertising: Understanding and managing the advertising process by Language: English
Publication details: London Routledge 2021
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 M725I.

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Brand management: An introduction through storytelling by
Publication details: Switzerland Palgrave Macmillan 2021
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.827 M725B.

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