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Advertising and promotion: An IMC approach by Language: English
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 S62A.

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Integrated marketing communication in advertising and promotion by
Edition: 8th ed.
Language: English
Publication details: Belmont Cengage Learning 2010
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 S62I(8).

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Advertising, promotion and other aspects of integrated marketing communications by
Edition: 10th
Publication details: Delhi Cengage Learning India 2023
Availability: Items available for loan: VIVEKANANDA LIBRARY (5)Call number: 658.8 A26A(10), ...

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