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Strategy in advertising: Matching media and messages to markets and motivations by
Edition: 3rd ed.
Language: English
Publication details: USA NTC 1995
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 B634S.

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Press and public: who reads what, when, and why in American newspapers by Language: English
Publication details: New Jersey Lawrence erlbaum associates 1981
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 071.73 B634P.

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