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1.
Principles of advertising and IMC by
Edition: 2nd ed.
Language: English
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: VIVEKANANDA LIBRARY (3)Call number: 659.1 D912P, ...

2.
Principles of advertising and IMC by
Edition: 2nd ed.
Language: English
Publication details: New Delhi Tata McGraw-Hill 2007
Availability: Items available for loan: VIVEKANANDA LIBRARY (4)Call number: 659.1 D912P, ...

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