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What's in a brand: Building brand equity through advertising by Language: English
Publication details: New Delhi Tata McGraw-Hill 1998
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 J718M.

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What's is in a namez: advertising and the concept of brands by
Edition: 2nd ed.
Language: English
Publication details: New Delhi Prentice Hall of india 2003
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 J71W.

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How to turn advertising expenses into investments by Language: English
Publication details: New Delhi Pearson Education 2005
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 J718H.

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Keynes's vision: why the great depression did not return. by Language: English
Publication details: London Routledge 2008
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 330.156 J718K.

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