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1.
Essentials of marketing management by
Edition: 2nd ed.
Language: English
Publication details: Oxon Routledge 2018
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8 L221E(2).

2.
Essentials of marketing: Text and cases by Language: English
Publication details: London McGraw-Hill 1988
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8 L221E.

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Essentials of Marketing Management by
Publication details: Routledge 2018
Online resources:
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