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Global marketing and advertising: Understanding cultural paradoxes by
Edition: 5th ed.
Language: English
Publication details: Los Angeles Sage 2019
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.802 M77G(5).

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Consumer behaviour and culture: Consequences for global marketing and advertising by
Edition: 2nd ed.
Language: English
Publication details: London Sage Publications 2011
Availability: Items available for loan: VIVEKANANDA LIBRARY (2)Call number: 658.8342 M77C(2), ...

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