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1.
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Strategic integrated marketing communications by
Edition: 3rd ed.
Language: English
Publication details: Oxon Routledge 2018
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.802 P412S(3).

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Advertising and consumer Psychology by Language: English
Publication details: Toronto Lexingtion Books 1983
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 P412A.

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Strategic advertising management by
Edition: 1st ed.
Language: English
Publication details: Great Britain Oxford university press 2001
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 P412S.

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Advertising strategy: a communication theory approach by Language: English
Publication details: New York Prager Special Studies 1980
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.1 P412A.

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