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Research in marketing: An annual compilation of research. V1- 1978; V2- 1979; V5- 1981; V6- 1983 by Language: English
Publication details: Greenwich Jai Press 1978
Availability: Items available for loan: VIVEKANANDA LIBRARY (5)Call number: 658.8 S59R, ...

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Handbook of relationship marketing by Language: English
Publication details: Thousand Oaks Sage Publications 2000
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8 S59H.

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Customer relationship management: Emerging concept, tools and applications by Language: English
Publication details: New Delhi Tata McGraw-Hill 2002
Availability: Items available for loan: VIVEKANANDA LIBRARY (2)Call number: 658.812 S59C, ...

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