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1.
Consumer behaviour: marketing strategy perspective by Language: English
Publication details: USA IRWIN 1987
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.834 P442C.

2.
Marketing management: knowledge and skills by
Edition: 4th ed.
Language: English
Publication details: Chicago Irwin 1995
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8 P442M.

3.
Consumer behaviour and marketing strategy by
Edition: 7th ed.
Language: English
Publication details: New Delhi Tata McGraw-Hill 2006
Availability: Items available for loan: VIVEKANANDA LIBRARY (2)Call number: 658.834 P442C, ...

4.
Marketing management: Knowledge and skills by
Edition: 9th ed.
Language: English
Publication details: New Delhi McGraw Hill Education 2013
Availability: Items available for loan: VIVEKANANDA LIBRARY (4)Call number: 658.8 P442M(9), ...

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