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Theory construction in marketing: some thoughts on thinking by Language: English
Publication details: New York John Wiley 1982
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8 L14T.

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Marketing research: Fundamentals and dynamics by Language: English
Publication details: Illinois Dyrden Press 1975
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.83 Z14M.

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