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1.
Role of brand equity in consumer buying behaviour: A study of FMCGs by
Publication details: Rohtak IMSAR, M D University, Rohtak 2024
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.827 Y11R.

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Impact of product and service quality on brand equity: a study of automobile sector by
Publication details: Department of IMSAR, M D University, Rohtak 2024
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.8343 M589I.

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