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Publication details: New Delhi Arihant Books 2023
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 J776A.

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Brand management: An introduction through storytelling by
Publication details: Switzerland Palgrave Macmillan 2021
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 658.827 M725B.

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Edition: 5th
Publication details: London Sage Publications 2021
Availability: Items available for loan: VIVEKANANDA LIBRARY (1)Call number: 659.1 H116A(5).

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