000			00398nam a2200145Ia 4500
008			230917s9999||||xx |||||||||||||| ||und||
040			_e75823 _aMAIN
041			_aEnglish
082			_a659.1 J718M
100			_aJones, John Philip
245		0	_aWhat's in a brand: Building brand equity through advertising
260			_aNew Delhi _bTata McGraw-Hill _c1998
300			_axv, 335 p.
942			_cBK
999			_c101762 _d101762